Recommendations for Nike - 2618 Words

NIKE Executive Summary by Lawrence Gimeno Recommendations: Make it count My first recommendation is directed at Nikes push into digital sports. In my opinion the new accelerometer based Nike+ technology is the birth of a whole new generation of Nike products and an amazing innovation to motivate people to include sports into their everyday life. Nike has attained a leading role in almost every one of the upcoming world wide sporting events, such as the 2012 Olympics, the 2012 Soccer Euro Cup, the NFL Superbowl, the 2014 Soccer World Cup and the 2016 Summer Olympics in Rio de Janeiro. Therefore the time is now for Nike to embed their customers and the fans of these major sporting events in the experience through their new technology.†¦show more content†¦Looking at Nikes current flagship products and their presentations (NFL jerseys, Nike FlyKnit, Nike+ Technology it is obvious that the company is trying to move in the same direction as one company who mastered this strategy – Apple. Furthermore I think that publicly announcing these new product presentations and staging them in an interactive and fancy way as well as making them available for live streaming around the world on Nikes website or Facebook would quickly educate the potential customer and create the same kind of demand like Apple is enjoying for t heir iPhone, iPad and Mac product lines. Right now Nike is working on the development of a self lacing shoe as seen in the movie â€Å"Back to the Future 2† worn by the character â€Å"Marty McFly†. The company has acquired 65 patents in the process of constructing the shoe. The release of the shoe is rumored to take place in 2015, the year in which the movie takes place. Personally I see three potential outcomes of this move by Nike. First of all, this technology is applicable to the athletic footwear products as well and could revolutionize the fit of athletic shoes, giving Nike a further advantage over its competitors by owning a product that is very hard to emulate. Secondly it boosts the brands aura and identity significantly, which leads me to my next point of Nike maybe moving into the fashion industry with this cult object. However Nike has not yet confirmed any of this strategies.Show MoreRelatedNike s Core Competency : The Risky Business Of Fairy Tales1413 Words   |  6 Pagesscandal such as crimin al activity or cheating. Nike has been successful with any of their endorsements, but there are cases of athletes not so successful. In Nike’s endorsement history, there are multiple cases that athletes were involved in scandals. Phil Knight, who is the Chief Executive Officer at Nike, states that these scandals are, â€Å"part of the game† (Rothaermel MiniCase 8. 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Nike, unlike its competitors, wants to be seen more as a symbol of strength, dedication, hard work, sweat, perseverance and the desireRead MoreThe Marketing Strategy Of Nike1428 Words   |  6 Pagesare very well polished in Nike. The owners know the correct trigger points of every class of consumer, and thus, the motivating push is given to the exact point. Emotional branding is used by Nike in several instances and this has been one of the vital areas of its operations. Nike’s position in the market is such that consumers upon hearing the name of Nike are sure that they shall be getting state-of-the-art products. Though there is no scale of comparison to say that Nike is better than the competitorsRead MoreA Research Report On Nike1612 Words   |  7 Pages â€Æ' EXECUTIVE SUMMARY This situational analysis focuses on a world leading brand Nike. Firms undertake a situational analysis and planning process to identify and justify appropriate marketing opportunities for growth. 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Research on Student Difficulties in Understanding Chemical Reactions Free Essays

ASSIGMNET 1| Research on student difficulties in Understanding Chemical reactions| Misconceptions on Strength of Acids and Bases| | Mariyam Zaina, 015482| | | TITLE INTRODUCTION Title: Misconceptions on Strength of Acids and Bases Researches shows that students often develops new theories about how the natural world works, prior to formal science education and frequently those theories are different to those of scientists(Demircioglu et al. , 2005). Students develop those scientific conceptions from many sources such as personal experiences (eg: observations), gender, peer interaction, media, language, symbolic representations, textbooks etc†¦ In addition, sometimes teachers also serve as major sources for alternative conceptions (Chiu, 2005) and such self-constructed conceptions are referred as misconceptions. We will write a custom essay sample on Research on Student Difficulties in Understanding Chemical Reactions or any similar topic only for you Order Now Misconceptions are ideas which are not in agreement with accepted scientific ideas (Demircioglu et al. 2005). If students have misconceptions they are then likely to reject the scientist’s viewpoints, thus it would be very important for teachers to find about the misconceptions about the concepts to be taught (Khurshid Iqbal, 2009) It is known that secondary schools students found chemistry as one of the most difficult subjects and thus many students have difficulty in understanding the most basic concepts in the subject. Researches shows that students have lot of topic in chemistry with misconceptions and one such examined topic includes acids and bases (Demircioglu et al. , 2005). Many studies show that students have a lot of complexity in understanding the right concepts in acids and bases. Some of them include that students often fail to give examples of weak acids and bases and also claims that pH is the tool more measuring acidity. And students often refer acids as chemicals hat are corrosive or chemicals that eat away everything. Furthermore students think that the more hydrogen ions present in a chemical the strength of its acidity increase. And such misconceptions make the topic acids and bases more abstract, boring and difficult to understand (Halim et al. , 2010). This research is conducted to clarify students such misconceptions or alternative theories on the concept â€Å"Strength of acids and Bases† under the topic Acids and Bases. The misconceptions taken into consideration are: * Substances containing H are acidic and substances containing OH are basic * A strong acid doesn’t dissociate in water solution, because its intra-molecular bonds are very strong * Concentrated acids are dangerous but concentrated bases are not * As the value of pH increases, acidity increases * As the number of hydrogen atoms increases in the formula of an acid, its acidity becomes stronger * All acids burn and melt everything * All acids and bases are harmful and poisonous * Alkalis are strong bases * Strength and concentration mean the same thing The strongest acid is the most concentrated acid (Demircioglu et al. , 2005). Some important key term used in this research include misconceptions (defined in the first paragraph), Strong acid, weak acid, dilute acid, concentrated acid, This is a topic usually confused by students and most of the time they accidently confuse the specific terms such as â€Å"strong acid† with contracted acid or corrosive acid. In fact it means neither of those things. A strong acid is an acid which is fully ionized in solution and a weak acid is an acid which partially dissociates in solution. Similarly a strong base is base which ionizes fully in solution and weak bases get partially ionized in solution (Strong and Weak Acids and Bases, n. d). Concentrated acid has a relatively large amount of solute dissolved in the solvent. A dilute acid has a relatively smaller amount of solute dissolved in the solvent (Acid Strength, n. d) In this research it is assumed that all the students who participated in the survey are students who studied chemistry and thus would be thorough with the topic acids and bases. And also the students have answered all the uestions individually without any help or guidance and have given honest answers according to their levels of understanding. Furthermore it is assumed that students would be able to draw the molecular representation of the dissociations of ions in water by showing the molecules or ions present. The Rationale From various researchers done on student’s understanding of the topic acids and bases it is found that lot of secondar y schools students have very different ideas or misconceptions on the concept strong and weak acids and bases. In a lot of situations students often describe ‘strong’ and ‘weak’ as being synonymous with ‘concentrated’ and ‘dilute’. And most of the time these misconceptions arise because teachers are not aware of students prior or existing knowledge about a concept or do not address to such alternative theories they have about the concept. Which lead to students into more confusion and let them go ahead with their wrong concept. So the purpose of this investigation was to find students misconceptions on the concept of strong and weak acids and bases via a questionnaire. Furthermore the purpose of the research is to find the students misconceptions on the concept acids and bases in Maldivian schools and thus find ways to implement lesson which could address their misconceptions as future teachers. Procedure Research was conducted using a probing tool to find students misconceptions. And the tool used was a questionnaire with multiple choices, fill in the blanks using the best word from the words give and a question where students have to draw and show their ideas on the concept. The questionnaire was given to grade 25 students of grade 9 from Dharumavantha School. Students were chosen randomly from five classes of 9. From each class 5 students were just chosen randomly and asked to fill the questionnaire (Refer appendix for all the questionnaire students have filled). After that the forms were collected and the data was analyzed and percentage of the students choices were found and presented in the result sections RESULT Question 1 – Misconception; Substances containing H are acidic and substances containing OH are basic Figure 1: Percentage of students’ choices for the question number one. According to 62. 5% students A is the best choice. And no students have chosen D as the answer Question 2 – Misconception; Concentrated acids are dangerous but concentrated bases are not Figure 2: Percentage of students’ choices for the Question number 2. 52% students have chosen A as the answer while the rest of the students think the correct answer is D Questions 3- Misconception; as the number of hydrogen atoms increases in the formula of an acid, its acidity becomes stronger Figure 2: Percentage of students’ choices for the Question number 3 according to highest percentage of students’ choice B which is phosphoric acid is the strongest acid Question 4 – Misconception; Alkalis are strong Bases Figure 2: Percentage of students’ choices for the Question number 4 the highest percentages of students have chosen A as the answer. But there isn’t a huge difference between students choices Question 5 – all the acids and alkalis are harmful and poisonous Figure 2: Percentage of students’ choices for the Question number 5 it shows that for this question different student had different views. And most of the students with 36% chosed A as the answer Question 6 – Misconception; All the acids will eat and burn everything away Figure 2: Percentage of students’ choices for the Question number 6 According to 84% students not all acids will burn and eat everything away. Only some acids will burn and eat everything away. Question 7 – Misconception; Strength and Concentration means the same thing Figure 2: Percentage of students’ choices for the Question number 7 Result shows that most of the students do not have this misconception; only about 24% students have the misconception while 76% are well aware of the concept strength and concentrated Question 8- Misconception; as pH increases acidity also increases. Figure 2: Percentage of students’ choices for the Question number 8 Almost all the students were clear about this concept that as pH increases acidity decreases Questions 9 – Misconception; A strong acid doesn’t dissociate in water solution, because its intra-molecular bonds are very strong. Figure 2: Percentage of students’ choices for the Question number 9 – 44% students were able to draw and show the microscopic dissociation of ions in strong and weak acids with all criterions present. And 8% students drew with some criteria missing. And the rest of the 48% students had misconceptions about the dissociation of strong and weak acids in water Question 10 –Misconception; the strongest acid is the most concentrated acid Figure 2: Percentage of students’ choices for the Question number 9 – it shows that most of the students is quite clear with this misconception. Yet 36% students still have the misconception that the strongest acid is the most concentrated acid DISCUSSION The first misconception dealt in the research was one of the very basic concepts under acids and bases. That is the definition for an acid and a base. A common misconception is that acids are chemicals with hydrogen (H) in the chemical formula and bases are chemicals with OH in the formula. 62. 5% students think that C2H5OH is basic as it has OH in its formula. 4. 2% students think C6H12O6 is both acidic and basic as it has both H and OH in its formula. While the rest of the 33. 3% gave the correct answer which is C6H12O6 and C2H5OH is neither acidic nor basic even though they have H and OH in the formula. But the result also shows that all the students are aware that ammonia is not an acid even if it has H in its formula. Acid is a substance that gives H+ ions when dissolved in water. Acids are compounds that contain hydrogen, however there are compounds that contains hydrogen in their formulas but does not act as acids; for an example water, H2O, ammonia NH3. A base in definition is that substance which gives OH- ions when dissolved in water. Thus they are not substance with OH present. There are many substances that contain OH and H, yet does not act as acids or bases (Acids, Bases and Salts, 2005). For an example Sucrose, C6H12O6, contains H and OH, however, when dissolved in water it dissolves as intact molecules and does not ionize to produce any H+ or OH- ions, as shown by the equation: C6H12O6(s) + H2O(l) C6H12O6(aq). Since sugar molecules do not lose any H+ or OH- ions, sugar is not considered an acid. Alcohols (C2H5OH) have a characteristic hydroxyl group, OH, covalently bonded to the rest of the molecule. When alcohols dissolve in water they also dissolve molecularly and do not ionize. Since no OH- ions are released, alcohols are not bases (Concept or Skills Development, n. d). However from the research it shows that students are not very clear about this idea and because of that most of the students have chosen A as the answer. A student’s misconception is that only concentrated acids are dangerous while concentrated bases are not. This misconception also was proven from question 2, as 52% students have chosen concentrated HCl only as most dangerous. Yet, the result also talks to two sides because almost half of the students have chosen the correct choice (D) which says that both concentrated acid and base is dangerous. Choice A was a misconception. Weak acids and weak bases are not dangerous, but both strong acids and strong bases can both be harmful to human tissue. For an example lime is very strong base and that is the reason why a very small amount of lime is present in concrete and mortar. And construction workers have to be very careful not to get it on their skins (Strong and Weak Acids and Bases). Another misconception was that as number of hydrogen in the chemical formula increases the strength of acid increases. According to 65% students this is true and thus they have chosen H3PO4 as the strongest acid and almost all the students have given the reason for their choice as having the most number of hydrogen in the formula. 31% students have chosen the correct answer which is sulfuric acid which is the strongest out of the three and have given the correct reason as, it could fully ionize in solution. Only 3% students have chosen nitric acid as the strongest acid. According to students the more hydrogen present it can contribute to more H+ to the solution, thus it would become stronger. The strength of an acid is determined by its ionization power which determined by the pKa value. The lower the pKa value the stronger the acid. Thus H2SO4 is the strongest ith pKa = -3. 1 followed by nitric acid (pKa= -1. 3) and phosphoric acid (pKa = 2. 12) (William, n. d) The reason for this misconception might be because students have not learnt the pKa values and not gone into such details which would help to explain why an acid is becoming stronger. To clarify the misconception could give the pKa values as an extra information for the students or could make the students clearer on the concept that the strength depends on the amount of dissociation. Fourth question is about the misconception that alkalis are strong bases. Some students have the misconception that as alkalis is basic substances that dissolves in water they are strong bases. And from the survey it shows that 24% students do have this misconception. But it shows that apart from this misconception, most (36%) students have another wrong concept that alkalis and bases are same. 28% students do know the right answer from the choices given. Results of 5th question show that just 24% of students had the misconception that all the acids and alkalis were harmful and poisonous. Majority of students (36%) think that only concentrated HCl and concentrated NaOH will be harmful and poisonous, which was the correct choice out of the acids and bases is given. Dilute ethanoic acid would not be harmful as it would be used in many of the foods items as well. Also would not be dilute ammonia. Thus the result coveys the message that majority of students are clear about the above misconception. Yet there are few students with different views so as teachers need to show students the differences by showing examples as such. Sometimes students are not aware of the idea that they eat and drink acids, so if they know better acids such as citric acids, acetic acids would e able to clear this misconception Sixth, seventh and eight questions it shows that majority students do not have the misconception identified. Sixth question 84% students know the correct answers for the blank which is â€Å"some† acids would burn and eat everything away. Seventh question was check whether students really knows the difference between concentrated and strong acids. It was an application question and 76% students have given the right answer which is â€Å"conc entrated†. Only 24% students had the misconception that ‘concentrated’ and ‘strong’ means the same. The students might have given the correct answer because two concentrations were given. For those who have given the correct answer whether they really know the difference, a different type of question with the same misconception was given (question 10). The correct answer for the 10th question was C which shows the full dissociated acid and thus it would be the strongest. 64% students have chosen this as the answer. Which shows some students knows that strong acids are those which dissociate fully. However majority of students from that 64% has given the reason for their answers wrong. According to them C is correct because it contains the most number of molecules. So that means students do have the misconception about the strong and concentrated acids. Also 36% students chose D as the answer and most of their reason was that it has no water. This shows that their think strongest acid is the acid with least water present or otherwise the most concentrated acid. Eighth question none of the students had the misconception that as pH increases acidity increases. Some students might think as pH is the measure concentration of H+ ions as the pH increases the number H+ ions might increase thus would increase the acidity. Yet, all the students gave the correct answer for this question. For the 9th question a variety of answers were given. The misconception check was â€Å"the stronger the acid the lower the dissociation because the inter-molecular bond would be stronger and weak acids would dissociate more†. For this question it was checked whether the students had the following criteria’s. In weak acid shown the H-F not dissociated and very few H+ and F_ ions dissociated and in strong acid H-Cl fully dissociated into H+ and Cl- ions. And even if students have shown the water molecules or not shown it is correct. 44% students did draw the diagrams correctly with all the criteria given and have given the reasons as strong acid dissociate fully while weak acids would do partially. 8% students drew almost correct dissociations, but they most of them have not shown the ionic forms. (Refer appendix for students’ answers). And majority of students had misconceptions. Most of these students have shown more number of molecules in the strong acid side while less molecules’ in the weak side. Students have the concept that strong acids have more molecules’ and weak acid would have less. Only one student has given the reason as the stronger acid would have stronger bonds so dissociation would be lesser. Thus it can be concluded that majority does not have that misconception but they do have another misconception which is mostly related to now knowing the actual meaning of strong and weak acids and also confusing it with concentrate and dilute. Considering the misconceptions it is important as teachers to take actions to eliminate such misconceptions. Firstly the students should be given instructions which foster conceptual understanding rather than rote memorization. Students are just given definitions of acids bases and they have memorized it, does not get any understanding as to how an acid becomes stronger weaker, concentrated or diluted (Yezdan, 2009). For an example students show the difference in this four by comparing the pH of the four types of acids; concentrated, dilute, weak and strong. In the class the students could be given discussion with teacher or peers to reflect on what they learnt and thus come up with the conceptions they have and thus the teacher can help in correcting them (Yezdan, 2009) Students misunderstanding arises generally from their experience s in everyday life and such experiences could be used to even eliminate the misconceptions. For an examples from early child hood onwards by watching cartoons and all students think that an acid is something which will make a hole where ever put and it is always dangerous. But could brainstorm students’ understanding about the weak acids present in the materials that are used in day today lives and relate it to weak acids being harmless. Also demonstrating student the difference between a strong acid and concentrated acid rather than just giving definitions ((Demircioglu et al. , 2005). Also could establish analogical thinking between real life examples and the unknown while learning new information could discard misconceptions. For example, teacher asks to the students if there is a relationship between the number of hydrogen atoms that the acid contains and acidic strength. After taking students responses and guiding the discussions till getting the true answer go one step further and asks â€Å"Is H3P04 stronger than HCl? â€Å". Then allows students to discuss again and reach the answer. In order to establish an analogical thinking with real life situations can ask â€Å"how do we measure the strength of the bulbs that we use at our homes? † and guide the discussions until students reach the fact that â€Å"If a bulb gives off a lot of light it is strong, a little Light it is weak† and then helps students to establish the analogy of if an acid ionizes a lot, it is strong; ionizes a little, it is weak like in the case of bulbs. Similarly, provide students to realize that only one bulb sometimes may give more light/ may be more powerful than the two or more bulbs like in the case of the acidic strength and the number of hydrogen atoms that an acid contain i. e. HCl is stronger acid than the H3P04 because it gives more hydrogen ions than H3P04 when dissociates in water although it contains smaller number of hydrogen atom. Some limitations of this research include that the research is based only onto answer of 25 students which is a very small sample size to know the extent of overall students understanding. Also the sample is from one school, even the students understanding may differ in schools because of the differences in methodologies used in teaching same concept. Also even though it was assumed that students have given honest answers without help from anyone some students answers were very similar which should be because of copying or discussion so the authenticity is not very effective, need to make sure students do it individually. Conclusions The purpose of the research was to find whether the misconceptions stated in the introductions were there in the students and to check the extent of students’ understanding on the concept ‘strength of acids and bases’. According to the results majority of students have a deeper understanding of the topic and does not have the most of the misconceptions stated. However some concepts such as â€Å"concentration is same as strength†, â€Å"as number of Hydrogen increases the acidity increase† and â€Å"substances with H in the formula is acidic and OH is basic†. These three misconceptions were found in majority of students and thus need to be dealt as they are one of the very basic and important concepts. And since chemistry as the topics are very much interrelated if the misconception persists it can lead into further misconceptions. So during teaching need to give more attention of those areas and try to use methods such as analogical thinking, demonstrations, applications questions which would help to clarify their misconceptions. Furthermore need to check students’ prior knowledge before going into the new concepts as it would be the foundation for the new knowledge. REFERENCES Acids, Bases and Salts. (2005). Retrieved on August 17, 2011 from http://www. krysstal. com/acidbase. html Acid Strength. (n. d). Retrieved on August 17, 2011 from http://media. rsc. org/Misconceptions/Miscon%20acid%20strength. pdf Chiu. ,M. H. (2005). National Survey of Students’ Conceptions in chemistry in Taiwan. Retrieved on August 17, 2011 from http://old. iupac. org/publications/cei/vol6/07_Chiu. pdf Concept or Skills Development. (n. d). Retrieved on August 17, 2011 from http://www. okstate. edu/jgelder/acidPage25. html Demircioglu. G. , Ayas. A and Demircioglu. H. (2005). Conceptual change achieved through a new teaching program on acids and bases. Retrieved on August 17, 2011 from http://www. rsc. org/images/p3_Demircioglu_tcm18-31135. pdf Khurshid. , M and Iqbal. , M. Z. (2009). Children’s Misconceptions about Units on Changes, Acids and Laboratory Preparation of CO2. Retrieved on August 17, 2011 from http://pu. edu. pk/images/journal/ier/PDF-FILES/4-Childrens%20Misconceptions. pdf Halim. , N. D. A. , Ali. , M. B. , Yahaya. , N and Junaidi. , J. (2010). Learning acids and Bases through Inquiry Bases Website. Retrieved on August 17, 2011 from http://teknologimalaysia. academia. edu/noordayana/Papers/393231/Learning_Acids_and_Bases_Through_Inquiry_Based_Website Strong and Weak Acids and Bases. (n. d). Retrieved on August 17, 2011 from http://www. sky-web. pwp. blueyonder. co. uk/Science/strongacids. htm William. , R. (n. d). pKa Data. Retrieved on August 17, 2011 from http://research. chem. psu. edu/brpgroup/pKa_compilation. pdf APPENDIX Raw data of the survey conducted | QUESTION 1| | QUESTION 6| Choice | No. of students| %| | Choice | No. of students| %| A| 15| 62. 5| | Some| 21| 84. 0| B| 1| 4. 2| | All| 4| 16. 0| C| 8| 33. 3| |   | 25|   | D| 0| 0| | | | | | 24|   | | | | | | | | | | | | QUESTION 2| | QUESTION 7| Choice | No. of students| %| | Choice | No. of students| %| A| 13| 52. 0| | Concentrated| 19| 76. 0| B| 0| 0. 0| | stronger| 6| 24. 0| C| 0| 0. 0| | TOTAL| 25| 100. 0| D| 12| 48| | | | | TOTAL| 25| 100. 0| | | | | | | | | | | | QUESTION 3| | QUESTION 8| Choice | No. of students| %| | Choice | No. of students| %| A| 7| 30. | | Increase| 25| 100. 0| B| 15| 65. 2| | Decrease| 0| 0. 0| C| 1| 4. 3| | TOTAL| 25| 100. 0| TOTAL| 23| 100. 0| | | | | | | | | | | | QUESTION 4| | QUESTION 9| Choice | No. of students| %| | Choice | No. of students| %| A| 2| 8. 0| | shown all the criteas | 11| 44. 0| B| 19| 76. 0| | Some criteria missing| 2| 8. 0| C| 2| 8. 0| | misinterpretation of the concept| 12| 48. 0| D| 2| 8| | TOTAL| 25| 100. 0| TOTAL| 25| 100. 0| | | | | | | | | | | | QUESTION 5| | QUESTION 10| Choice | No. of students| %| | Choice | No. of students| %| A| 9| 36. 0| | A| 0| 0. 0| How to cite Research on Student Difficulties in Understanding Chemical Reactions, Essays

The Importance of Information Management Software Free-Samples

Question: Clearly Describes the System, Costs, Benefits and recommendations in business language that could be understood by the Client. Answer: Introduction This report is based upon the analyses of the company namely Barrys Beans which are leading coffee chain brand in the Australian countries. The company needs to attract the new customers and become competitive in the market with the help of the modern information system software namely CRM. In this report, it analyses the overall problems and issues related to the company that may affect the companys profitability and market in the future. This report is categorized into four different parts. The first part depicts the summary of the overall costs, benefits, and systems used by the company. In the second part, it explains the detailed understanding about the information system selected by the company. The third part reflects in this report about the insightful recommendations of the concepts regarding the problem in the identified case. In the last part, it explains the particular system requirements of the new procedure and key business personnel. Background Barry Beans is the small leading coffee company that imports the coffee beans from the various coffee producing countries. The company has the retail stores in various states of Australia like Melbourne, Canberra, Hobart, Brisbane, and Darwin. It is indulging in two main activities of the business that selling, distribution and coffee house retail outlets (Stair and Reynolds, 2013). The company faces the problem of the competition and tight margins. The company identified that the CRM information system is best for the company to resolve the issues and problems in the company significantly. This information system software that assists to increase the profitability by organise and automate the business processes. This system helps the company to obtain the relevant data of the customer and aids to manage the customer profile and loss. This software helps the company to manage the data of the customers, interaction, and access business information and automate sales which helps busine ss to remain competitive in the market. About CRM Systems In the global competitive economy, information system plays an important role in increase the competitiveness of the company from effective information systems. It is identified in the case of Barry Beans the emerging company in the sector of beverages i.e. coffee products faced the many problems due to effective use of information systems by their competitors (Friedman, et al., 2013). The company has already the solid base of customers in their both divisions distribution and retail division. So it is important to maintain the relationships with their existing customers and increase their customer base through effective information system namely CRM. Source: (Info Entrepreneurs, 2016) Meaning and importance of CRM in the company CRM stands for Customer Relationship Management which is a most effective approach to maintain and create relationships with their customers. With this system, management can identifies the overall portfolio of the customers of Barry Beans and analyse the trend and correlate the customers needs effectively and increase the market share of the Barry Beans significantly (Kubina and Lendel, 2015). The CRM monitors and tracks the every single detail of the customers of the company effectively and indicates a company that which customer is more profitable. The current version of CRM system is beneficial for the company namely Microsoft Dynamics CRM 2016.This advance version of system grouped customer according to the different aspects it records the overall information of the customers like their location, business, tastes, and preferences. This information distributed to the management of the company which enables to focus and forecasts the each and every need of the customer significantly (Malthouse, et al., 2013). Moreover, all the details of the system are centralized for e.g. the company has five retail branches in Australia like Melbourne, Canberra, Hobart, Brisbane, Perth, Adelaide and Darwin. The company has the strong customer base and CRM system helps to retain their customers with the help of better communication practices (La Ferle, et. al., 2013). This system helps to closely monitor the every single detail of the customers and provides the viable information to the management for strategic decisions in the long term. More over, there are some issues related to this information system which impacts the operations of the business significantly. Issues and challenges related to the CRM software at Barry Beans The key issues related to this software are listed as below: a) Implementation of software is expensive. The implementation cost of the CRM software is expensive for the company it includes all the manpower cost, training cost, business dependency cost and vendor cost which can be expensive for the company (Dutot, 2013). Below given table indicated the rough estimate of the implementation of CRM software. (Source: Customer Think, 2017) b) Reluctant staff to adapt- Adaption of new technology is quite difficult for the employees and vendors of the company. They are not well aware of the new system which can be the major challenge for the company in term soft cost and time (Sakas, et al., 2014). c) Outdated data and existing system support- The product may not be support to the existing systems. It cannot be compatible with the cloud applications, on-premise private cloud and operating systems. There is a lot of old data needs to be format before installing this system. The CRM cannot work effectively if there is old data in the system. It creates the extra burden on the management to manage the old data which decreases the productivity of the employees. Benefits of this system I) Enhances quality and efficiency of the products- The CRM system helps management to better understand the customer. This will enhance the ability of the company in targeting customers. This system helps to create product differentiation in the market through this software. Barry Beans can use this technology in a different manner and offers customers to different payment options like smartphone mobile apps (Kale, 2014). This system provides the facility to Mobile application payment option, which generates barcode to be used at different retail stores and distribution points of the company. This will reduce the cost and improves the profitability of the company while the focus on high-end II) Automation in marketing: The CRM system is centralized and all the information regarding the products and services on tips. The employees can use this system to promote their products and services through emails and SMS to their customers regardin value added services. Moreover, CRM gives the strong database to the sales team of the company and on the basis of data the sales force can manage its current and prospective customers (Triznov, 2013). iii) Manages customers and increase the value of priority among them: It provides the 360degree view on the customers. It integrates the various functional departments of the organisation like sales, marketing, and customer service and that empowers the business for its effective interactions with the customer and management (Lii,et al., 2013). IV) Records sales and expenses and keep everything on track: This system helps the company to maintain the records of the sales and expenses of the company on daily, monthly and quarterly basis. So that the management can identify the sales trend and makes the strategic decisions in the future. Moreover, CRM not only manages the sales data and expenses of the company but also reduces the costs, wastage, and complaints in the company. Current trends in CRM Cloud-based CRM-Cloud based software is cost effective to gather customer data. Social CRM helps companies to know the more effective information of the products and services. The company used the social sites and social media optimization to gain marketing strategies (Education, 2013). Crowdsourcing- Currently customers responds through social media and business can take the advantage of crowdsourcing for business improvements. As per the above latest developments in the technological sector, the marketing and technology aspect will grow in the coming years. Companies should adopt technology as a strategy to increase their market share and revenue. Recommendations As per the overall analysis of the problem of the Barry Beans it is recommended that the company should use the Customized CRM software according to the needs of the business. The company should use the sales force software which reduces the cost of the software per user up to $25. The companys main issue is to maintain the base of the existing customers and attracts prospective customers for growth in the long term. The company should focus on the effective training of the employees especially marketing and customer service department because they directly interact with the customers. Moreover, company should personalize the CRM, so it makes easy for the employees to work on real time. For e.g. the manager needs to show their team members that how to reduce repetitive manual tasks and replace them with the automated process or show that how valuable information takes the time to process and collect in manual processes. The company should develop the open communication with the employees while giving the initial CRM training. It encourages users to share their experiences and feedbacks. On the basis of feedbacks and issues make some modifications in CRM updates that will develop the strong relationship with its users. System Specifications People- The company needs to give training to the existing staff and new employees regarding CRM software. It will help to increase the productivity of the employees and maintain an effective relationship with their customers in the long term. Moreover, company can hire the CRM professionals at all functional levels so that they can effectively work on the systems and manage the issues significantly. The CRM professionals help the company to analyse the customers habits, trends and sales of the company (Long, et al., 2013). On the basis of effective training and systems, the company can increase their margins and customer base. Processes: The Company needs to install the current version of SalesForce CRM software it is beneficial for the company to record, analyse, and identify the competitors movements in the market. Moreover, the existing systems of the company are manually and it takes the time to store and retrieve the information in the database. The new information systems work effectively and provide the information of any functional departments in seconds (Ni?u, et al., 2014). It tracks the real-time data of the various retail stores and records the expenses and sales on daily basis. Data: The present system needs the fresh data to effectively work and provides the strategic report to the management. The Current latest version of the software will update the data of the customers on daily basis and categorized the data according to the functional levels of the company (Kpper, et al., 2014). Conclusion As per the overall analyses of the study, it can be concluded that CRM plays a crucial role to develop the effectiveness of the Barry Beans significantly. Moreover, it is also concluded that implementations of the CRM software is expensive for the company in terms of cost. But with the customized CRM software which significantly reduces the cost of the company. Furthermore, it can be identified from the study that it properly manages the database of the company and monitors the market competition and trends effectively. Moreover, the information system is important for the people, process, and data to analyses the requirements needs of the company in long term. References Baskerville, R.L. and Wood-Harper, A.T., (2016) A critical perspective on action research as a method for information systems research. InEnacting Research Methods in Information Systems: Volume 2(pp. 169-190). Springer International Publishing. CustomerThink (2017) CRM And Customer Experience: How CRM Helps In Providing Better Customer Relationships. [Online]. Available at: https://customerthink.com/crm-and-customer-experience-how-crm-helps-in-providing-better-customer-relationships/ (Accessed: 18th May 2017) Dutot, V., (2013) A new strategy for customer engagement: how do French firms use social CRM?.International Business Research,6(9), p.54. Education, S.C.N., (2013)Customer relationship management: the ultimate guide to the efficient use of CRM. Springer Science Business Media. Friedman, B., Kahn Jr, P.H., Borning, A. and Huldtgren, A., (2013) Value sensitive design and information systems. InEarly engagement and new technologies: Opening up the laboratory(pp. 55-95). Springer Netherlands. Info Enterpreneurs (2016) Customer Relationship Management. [Online]. Available at: https://www.infoentrepreneurs.org/en/guides/customer-relationship-management/ (Accessed: 18th May 2017) Kale, V., (2014)Implementing SAP CRM: The Guide for Business and Technology Managers. CRC Press. Kubina, M. and Lendel, V., (2015) Successful Application of Social CRM in The Company.Procedia Economics and Finance,23, pp.1190-1194. Kpper, T., Jung, R., Lehmkuhl, T., Walther, S. and Wieneke, A., (2014) Performance measures for social CRM: a literature review.Proceedings of the 27th Bled eConference, pp.125-139. La Ferle, C., Kuber, G. and Edwards, S.M., (2013) Factors impacting responses to cause-related marketing in India and the United States: Novelty, altruistic motives, and company origin.Journal of Business Research,66(3), pp.364-373. Lii, Y.S., Wu, K.W. and Ding, M.C., (2013) Doing good does good? Sustainable marketing of CSR and consumer evaluations.Corporate Social Responsibility and Environmental Management,20(1), pp.15-28. Long, C.S., Khalafinezhad, R., Ismail, W.K.W. and Rasid, S.Z.A., (2013) Impact of CRM factors on customer satisfaction and loyalty.Asian Social Science,9(10), p.247. Malthouse, E.C., Haenlein, M., Skiera, B., Wege, E. and Zhang, M., (2013) Managing customer relationships in the social media era: introducing the social CRM house.Journal of Interactive Marketing,27(4), pp.270-280. Ni?u, V., Ionescu, A. and Tileaga, C., (2014) Evolution of CRM in SCRM.Economics, Management, and Financial Markets, (1), pp.303-310. Sakas, D., Vlachos, D. and Nasiopoulos, D., (2014) Modelling strategic management for the development of competitive advantage, based on technology.Journal of Systems and Information Technology,16(3), pp.187-209. Stair, R. and Reynolds, G., (2013)Principles of information systems.USA: Cengage Learning. Triznov, M., (2013) Current approaches to customer relationship management.Intercathedra,29(2), pp.89-95.

Post-Traumatic Stress Disorder And Vietnam Veterans Essays

Post-Traumatic Stress Disorder And Vietnam Veterans Post-Traumatic Stress Disorder and Vietnam Veterans The power of the human brain is a mystery of science. For example, while certain parts of the brain are well known to control certain bodily functions, the brains memory capacity is just now being discovered. Scientists believe that only a small fraction of the brain is actually used, and its potential power is much greater than one may expect or believe. Its ability to view and store information is still not totally understood by scientists today. This causes a special problem in the treatment certain mental illnesses such as Post-Traumatic Stress Disorder. Post-Traumatic Stress Disorder, or PTSD, is a reaction to a traumatic event in which death, serious injury, or the threat of either is present. The most common occurrence of this illness is among veterans of war, and it is very common among those who served in Vietnam. Vietnam veterans who suffer from Post-Traumatic Stress Disorder and do not receive medical treatment are at a high risk of suicide and other horrible demises. They become despondent and hard to talk to. It is as if the sufferers of PTSD are in a different reality. The traumatic events play back in their mind and they have a tough time relating with people. Louise Erdrich illustrates this in The Red Convertible. The short story is about two teenage Native American boys, Lyman and Henry, and the bond of their love for each other symbolized by a red convertible. One summer they buy a red convertible and travel across North America. When they return home, the older of the two, Henry, gets drafted in the war and spends up to three years in Vietnam with several of them as a POW. When he comes back, the effects of PTSD are obvious, but medical treatment is unavailable to him on his reservation because his mother is afraid to visit the local doctor. Henry, who used to be an energetic, joking, happy-go-lucky person, is now very quiet, jumpy, and uncomfortable around other people. He just sits in front of the familys color television firmly gripping his chair. People on the reservation find Henry strange and they do not know how to act around him. Lyman finds his brother hard to understand, so he purposely destroys the convertible, which he had kept in good shape since before the war, and believes that through Henry fixing it, their old relationship can be rekindled. For a while Henry shows a small bit of his old self as he intently works to refurbish the car. When the car is completed, Henry and Lyman go for a drive and end up drinking beer down by the flooded river. In the end, Henry goes for a swim in river where his boots fill with water and his painful memories are finally stopped when he drowns. (Erdrich 293-301) Henry illustrates symptoms many Vietnam veterans have faced after the war. According to Arthur G. Neal and his book National Trauma and Collective Memory: Major events in the American Century, one of the main reasons Vietnam veterans suffer from PTSD is that they were thrown back into society without a any sort of ritualistic purification (140). Neal tells us that unlike after World War II when soldiers were given parades and were praised as heroes, Vietnam veterans were badly treated by civilian Americans because of the huge disbelief in and hatred of the war (140). The lack of this purification was especially bad for those veterans who were underprivileged, such as Native Americans. These underprivileged veterans were unable to get the required medical attention to treat their disorder. The poverty that Native Americans and those of other similar demographics lived in caused a sharp difference in veterans who suffered from PTSD, as Sarah L. Knox writes in a review of Eric T. Dean, Jr.s Shook over Hell: Post-Traumatic Stress, Vietnam, and the Civil War (111). Knox says Dean argues that the privileged veteran would receive better treatment and medical attention compared to his impoverished counterpart (111). Neal also states that the communities and employers of Vietnam veterans treated them as if they had just gotten back from a vacation (140). This casual handling

Vodafone Customer Satisfaction Essays

Vodafone Customer Satisfaction Essays Vodafone Customer Satisfaction Essay Vodafone Customer Satisfaction Essay MARKETING RESEARCH INTERNAL ASSESSMENT ASSIGNMENT SATISFACTION OF VODAFONE CUSTOMERS BY RAHUL G GADDAM PGDM BT ROLL NO: 10 ACKNOWLEDGEMENT In the preparation of this report, I acknowledge the encouragement and assistance given by a number of people from IPE. I sincerely thank Dr. Reshmi Ann Thomas for providing assistance and guiding me in doing this project. I thank her once again for exposing me to research methodology and also exposing me to software package SPSS. I want to show my gratefulness to all the respondents who spared their precious time in answering my questionnaires. INDEX PAGE NO: EXECUTIVE SUMMARY 4 INTRODUCTION 5 Executive Summary This research intends to investigate the relationships between the independent variables (offers,affordability,customer service, connectivity) and the dependent variable (customer satisfaction in Vodafone). It is a correlational study that measures the relationship by showing offers,affordability,customer service, connectivity as the independent variables and consumer preference as the dependent variable. The sample for this study was the IPE postgraduate students who use Vodafone as their service providers. Total 43 questionnaires were distributed among the undergraduate students and each questionnaireconsists of 14 questions. therefore 602 questions were used for data analysis. SPSS 15. 0 was used to analyze the collected data. Reliability analysis and stepwise regression analysis were performed for testing hypothesis. Finally, considering the time and resource constraints, the researcher tried to follow every possible guideline to establish the relationship between the variables. INTRODUCTION Vodafone is a mobile network operator headquartered in Berkshire, England, UK. It is the largest mobile telecommunications network company in the world by turnover and has a market value of about ? 75 billion (August 2008). Vodafone currently has operations in 25 countries and partner networks in a further 42 countries. The name Vodafone comes from Voice data fone, chosen by the company to reflect the provision of voice and data services over mobile phones. As of 2006 Vodafone had an estimated 260 million customers in 25 markets across 5 continents. On this measure, it is the second largest mobile telecom group in the world behind China Mobile. Mobiles places a vital role in our life these days. There are many network providers in the market. Vodafone is one of the major player in the telecom sector. This research is all about customers using Vodafone as their serivce providers. The customer has wide choice of selecting the network, among them Vodafone stands the first to be choosen and that is the reson why it is said to be worlds largest network. The main objective of this research is to find out whether the customers using Vodafone as their service providers are satisfied with its service or not. Satisfaction of the customer is the main priority of a service. More than 70% of its users are satisfied with its service (according to the researcher).

Quotes About Friends and Friendship

Quotes About Friends and Friendship Friendship is a rare and precious commodity. If you have a friend who truly understands you and accepts you despite your shortcomings, then you are the luckiest person in the world. Quotes About Friendship Here are some quotes about friendship and friends: Walter Winchell: newspaper/radio columnist/commentator ï » ¿A real friend is one who walks in when the rest of the world walks out. Anonymous To have a good friend is one of the highest delights in life; to be a good friend is one of the noblest and most difficult undertakings. Christi Mary Warner: singer/songwriter, poet A true friend is one who knows all about you and likes you anyway. Aristotle: Greek philosopher What is a friend? A single soul dwelling in two bodies. Anonymous A friend hears the song in my heart and sings it to me when my memory fails. Bishop Fulton J. Sheen: Catholic bishop, TV commentator Every man rejoices twice when he has a partner in his joy. He who shares tears with us wipes them away. He divides them in two, and he who laughs with us makes the joy double. Jacques Delille: French poet Fate chooses our relatives, we choose our friends. Samuel Butler: English novelist, essayist Friendship is like money, easier made than kept. Anonymous Every time I hold you I begin to understand, that everything about you tells me youre my best friend. Proverb Advice from your friends is like the weather; some of it is good; some of it is bad. Orson Welles: American actor, writer, director Were born alone, we live alone, we die alone. Only through our love and friendship can we create the illusion for the moment that were not alone. Charles R. Swindoll: Christian pastor and authorI cannot even imagine where I would be today were it not for that handful of friends who have given me a heart full of joy. Lets face it, friends make life a lot more fun. Yolanda Hadid: Dutch-American television personalityI have learned that friendship isnt about who youve known the longest, its about who came and never left your side. Simon Sinek; British-American author, consultant The strong bond of friendship is not always a balanced equation; friendship is not always about giving and taking in equal shares. Instead, friendship is grounded in a feeling that you know exactly who will be there for you when you need something, no matter what or when. Khalil Gibran:Â  Lebanese-American writer, poet In the sweetness of friendship let there be laughter, and sharing of pleasures. For in the dew of little things the heart finds its morning and is refreshed. Ray Bradbury: American authorIf we listened to our intellect, wed never have a love affair. Wed never have a friendship. Wed never go into business, because wed be cynical. Well, thats nonsense. Youve got to jump off cliffs all the time and build your wings on the way down.

Marketing Management Essay Example | Topics and Well Written Essays - 1250 words

Marketing Management - Essay Example The brand has featured some famous personalities for promoting its brand. Coca Cola in Present Coca cola is the world’s largest manufacturer, distributer and marketer of non alcoholic beverages, which has its operation in more than 200 countries. It has introduced new variants to its category such as diet, vanilla and cherry coke. In the year 2002, the company launched new variant c2, which is a low carbohydrate cola, and an energy drink named Full Throttle. The following year, 2003, Coca Cola Company introduced coca cola lime, coca cola zero which was regarded as a low calorie beverage. The company also added a sugar free version of Full Throttle. In the year 2006, the company again introduced new product line which included regular and diet version of Black Cherry Vanilla Coke, energy sodas; Tom Standage, a social historian introduced Coca Cola as among the six beverages which have shaped the world. He was signed as an international symbol of freedom during the cold war in U S. In 2007, the company had acquired Glaceau, which is a beverage company which produces flavored and vitamin water (Giebelhaus, 2008). The company has established a brand that is well renowned globally. Its distribution channel and the product are so huge that it cannot be duplicated. Coca cola has a competitive advantage over its competitors (Sander & Slatter, 2009, p.27). Coca cola has grown to be one of the ubiquitous brands with 1.7 million beverages being sold per day. Recently it had celebrated its 125 years of existence and has developed a recyclable merchandise to be used in grocery stores (The Coca Cola Company, 2011). Evolution of Coca Cola Company The company was started by Dr. John Pemberton who was an Atlanta pharmacist in the year 1886. Coca cola was used as a nerve and brain tonic. The first manufacturing plant was opened in 1884. Coca-Cola was sold to Ernest Woodruff for 25 million dollars. It was woodruff who introduced the first six bottle carton and also made it available in the vending machines in 1929. Promotional tools were used and the first advertisement was made in radio in 1930s following with a commercial advertisement in television in 1950. Currently Coca-Cola is advertised on five hundred TV channels globally. In 1985, Coca Cola Company introduced its diet coke. But the product did not do well in the market thus coke decided to change it to old coke. At present coca Cola is worth more than 58 million dollars. It has been the sponsor of Olympics for the past 65 years (Echeat, 2004). Target market The target market of coca cola is large. It is affordable by any level of income. It is consumed by both males and females. Consumers who drink coca cola are from the different sections from the VIPs to the celebrities to the common people. Coca cola has targeted that section of people who enjoys drinking soft drink and has made it as a part of their lifestyle. Coca cola diet is targeted for people who are older in age (Ma'arif, 2007, p.22 0). The target remains the same. It is targeted to both males and females and of all age groups. Competition positioned Soft drink needs to be carefully positioned with respect to competition as image is important when consumer chose a brand. Competitor of Coca Cola is Pepsi Cola. Both are trying to gain a competitive position in the cola