Recommendations for Nike - 2618 Words

NIKE Executive Summary by Lawrence Gimeno Recommendations: Make it count My first recommendation is directed at Nikes push into digital sports. In my opinion the new accelerometer based Nike+ technology is the birth of a whole new generation of Nike products and an amazing innovation to motivate people to include sports into their everyday life. Nike has attained a leading role in almost every one of the upcoming world wide sporting events, such as the 2012 Olympics, the 2012 Soccer Euro Cup, the NFL Superbowl, the 2014 Soccer World Cup and the 2016 Summer Olympics in Rio de Janeiro. Therefore the time is now for Nike to embed their customers and the fans of these major sporting events in the experience through their new technology.†¦show more content†¦Looking at Nikes current flagship products and their presentations (NFL jerseys, Nike FlyKnit, Nike+ Technology it is obvious that the company is trying to move in the same direction as one company who mastered this strategy – Apple. Furthermore I think that publicly announcing these new product presentations and staging them in an interactive and fancy way as well as making them available for live streaming around the world on Nikes website or Facebook would quickly educate the potential customer and create the same kind of demand like Apple is enjoying for t heir iPhone, iPad and Mac product lines. Right now Nike is working on the development of a self lacing shoe as seen in the movie â€Å"Back to the Future 2† worn by the character â€Å"Marty McFly†. The company has acquired 65 patents in the process of constructing the shoe. The release of the shoe is rumored to take place in 2015, the year in which the movie takes place. Personally I see three potential outcomes of this move by Nike. First of all, this technology is applicable to the athletic footwear products as well and could revolutionize the fit of athletic shoes, giving Nike a further advantage over its competitors by owning a product that is very hard to emulate. Secondly it boosts the brands aura and identity significantly, which leads me to my next point of Nike maybe moving into the fashion industry with this cult object. However Nike has not yet confirmed any of this strategies.Show MoreRelatedNike s Core Competency : The Risky Business Of Fairy Tales1413 Words   |  6 Pagesscandal such as crimin al activity or cheating. Nike has been successful with any of their endorsements, but there are cases of athletes not so successful. In Nike’s endorsement history, there are multiple cases that athletes were involved in scandals. Phil Knight, who is the Chief Executive Officer at Nike, states that these scandals are, â€Å"part of the game† (Rothaermel MiniCase 8. Nike’s Core Competency: The Risky Business of Fairy Tales. 447). Nike continues to endorse these athletes such as MichaelRead MoreWorking Capital Strategis Essay examples1405 Words   |  6 PagesAbstract The following content provided will include information regarding Nikes Inc. cash management strategies, which will include more in depth information from the previous group paper. In addition, working capital recommendations will be provided to senior management base on next year’s in the pro-forma financial statements. Working Capital Strategies Paper Financial statements are a vital factor of any business organization; they show where a company’sRead MoreNike s Aggressive Marketing And Pricing Approach1154 Words   |  5 Pagesimpact on product sales every quarter. These investments have resulted in stronger brand loyalty through active customer-relationship building and continuous improvements in their products. With over 500,000 different products being produced each year, Nike has secured a position with each demographic across the globe. In addition, their abundance of suppliers has allowed them to achieve grand economies of scale over their competitors. This is further maximized through the high investments in informationRead MoreNike And Challenges Of Nike Inc. Essay1349 Words   |  6 PagesExecutive Summary Nike was founded in 1972 by Philip Knight and Bill Bowerman. The focus of this report would be an analysis of how Nike’s manages and delivers its service to its customers. It also looks into Nike’s emphasis on its product quality and innovative design to meet the ever changing consumer preferences. By looking at its current strategies that Nike adopt and its appropriateness, this report will provide you a better understanding on how consumer see Nike and challenges that Nike Inc. facesRead MoreECO 365 WEEK 4 presentation paper1403 Words   |  6 PagesSneakers are now collectors’ items that cause thousands of Americans to patiently wait in line for their favorite sneaker to arrive. In 1984 Michael Jordan signed a contract with Nike to wear Air Jordans. Even after years of retirement, Air Jordans are still the most famous sneakers ever made. This was a turning point for Nike which until this day holds the largest percentage of the athletic shoe market in the United States. Market Structure Perfect competition describes several small firms competingRead MoreUnder Armour Products Are A Inferior Alternative For Traditional Athletic Products1244 Words   |  5 Pagestarget of $7.5 billion for 2018,† (â€Å"Under Armour Aims High to Close Gap On Nike, Adidas – NASDAQ.com†, 2015). Under Armour’s biggest competitors are Nike and Adidas. Nike, known around the world, has yearly global revenues exceeding $30 billion (â€Å"Under Armour Aims High to Close Gap On Nike, Adidas – NASDAQ.com†, 2015). Adidas averages approximately $17 billion annually in global revenue (â€Å"Under Armour Aims High to Close Gap On Nike, Adidas – NASDAQ.com†, 2015). Examining the United States sports apparelRead MoreNike Brand Analysis1569 Words   |  7 PagesBrand Analysis Assignment Nike 1. What is the positioning strategy of the brand  ¡V that is, how is it different from other brands in the market? How is it communicated through promotional materials? Nike is a brand that usually signs top athletes of every sport from across the world to lucrative deals so that the athletes can wear and represent Nike to its fullest. Nike, unlike its competitors, wants to be seen more as a symbol of strength, dedication, hard work, sweat, perseverance and the desireRead MoreThe Marketing Strategy Of Nike1428 Words   |  6 Pagesare very well polished in Nike. The owners know the correct trigger points of every class of consumer, and thus, the motivating push is given to the exact point. Emotional branding is used by Nike in several instances and this has been one of the vital areas of its operations. Nike’s position in the market is such that consumers upon hearing the name of Nike are sure that they shall be getting state-of-the-art products. Though there is no scale of comparison to say that Nike is better than the competitorsRead MoreA Research Report On Nike1612 Words   |  7 Pages â€Æ' EXECUTIVE SUMMARY This situational analysis focuses on a world leading brand Nike. Firms undertake a situational analysis and planning process to identify and justify appropriate marketing opportunities for growth. This report provides an introduction to Nike with a background to the Company, its history and its product. This report also provides background data on the market, the product in more depth, its competition, the industry and the macro environment. A summary of the key findings fromRead MoreNike1200 Words   |  5 PagesJOHN MOLSON SCHOOL OF BUSINESS | CASE ANALYSIS: NIKE INC. – COST OF CAPITAL | FOR PROF. EDWARD WONG | | ARUN KUMAR DURAIRAJ – 27416008 NIDISH PC – 27254423 VIPUL PARTI – 27246307 | 12/3/2015 | | Evaluation