Nike with apple Essay Example for Free

Nike with apple Essay To bring inspiration and innovation to every athlete* in the world. *If you have a body, you are an athlete. Guiding principles (11 Maxims) They guide employees at all levels as they complete their work at Nike and represent the Nike corporation globally. †¢It is our nature to innovate. †¢Nike is a company. †¢Nike is a brand. †¢Simplify and go. †¢The consumer decides. †¢Be a sponge. †¢Evolve immediately. †¢Do the right thing. †¢Master the fundamentals. †¢We are on the offense – always. †¢Remember the man. The late Bill Bowerman, Nike co-founder) Manager Manifesto -It is a set of Core Principles that describe how Nike managers lead with excellence * Lead * Coach * Drive * Inspire Objectives: * Protect and improve Nike’s position as the number one athletic brand in America. * Build a strong momentum in growing fitness market. * Intensify the company’s effort to develop products that women need and want. Explore the market for products specifically designed for the requirements of maturing Americans. Direct and manage the company’s international business as it continues to develop. * Continue the drive for increased margins through proper inventory management and fewer better products. Competencies: Innovations: 1. Design your own shoes: Customers can choose their own colors and mascots to create shoes which define their personality 2. Nike self lacing automatic shoes: The automatic lacing system provides a set of straps that can be automatically opened and closed to switch between a loosened and tightened position. 3. Nike with apple: The NIKE+ package consists of a pair of specially designed NIKE+ running shoes, an ipod nano, and a NIKE+ ipod sport kit. As a person runs, ipod tells the distance, pace, and calories burned via voice feedback that adjusts music volume as it plays. Goal: World’s leading sports products and equipment provider. Business strategies: Encompasses the business’s overall positioning in the sports industry and stay competitive due to the product differentiation and globalization. Competitive Advantage: Brand Name, Product Quality, Inventory turnover, Cost leadership, Effective in-store operations.